Overview

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Pinky Blue Grooming is a small business in Yonkers, NY offering personalized dog grooming services. The project goal was to design an elegant, mobile-friendly website that builds trust, showcases services visually, and enables easy appointment scheduling for pet owners.

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My Role

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• UX/UI Designer

• Visual Designer

• Content Strategist

• WIX Studio Developer

Tools Used:
Figma | Wix Studio | Photoshop | Canva | Adobe Illustrator | Google Fonts | UX Pin.

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The Challenge

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The client needed a digital presence to capture local traffic, elevate brand identity, and streamline customer engagement, particularly appointment scheduling.

Pain Points Identified:

• No online brand presence

• Inconsistent service messaging

• Clients relied on word-of-mouth

• Manual appointment setting via phone/text

Discovery & Research

Audience Research

• Local pet owners (mainly dog owners) in Westchester County

• Mobile-first users (80%+ based on local business benchmarks)

Competitive Analysis

Benchmarked grooming sites and local competitors. Key takeaways:

• Use of warm color palettes

• Strong visual appeal (before/after shots)

• Embedded booking tools

UX Strategy

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Information Architecture (IA)

Structured the site into the following:

User Flow

• • Home

  • Services

  • Booking

  • About

  • Testimonials

  • Contact

  1. Land on homepage

  2. View grooming options

  3. Learn about the brand

  4. Book appointment via calendar

  5. Submit contact message if needed

• Frustration: Complicated logins and technical jargon.